Some discerning eyes have picked out the Canadian Premier League’s recent actions in the Canadian Trademark Database. It looks like six new possible club names have been registered by CPL Soccer Holdings, joining the previously-registered trademarks for “BCFC,” Hamilton Steelers, and Hamilton United.
The six new trademarks are: Calgary FC, HWFC, York 9 FC, Cavalry FC, Port City FC, and Founders FC.
The Calgary one is obvious, although there’s certainly still a possibility that they use some of the Foothills branding as well for that club. HWFC probably refers to the Halifax Wanderers.
I’d say York 9 is pretty self-explanatory as well; that’ll likely be our GTA team, with the “9” referring to the nine area municipalities that make up York Region (Aurora, East Gwillimbury, Georgina, King, Markham, Newmarket, Richmond Hill, Vaughan, Whitechurch-Stouffvile). A York 9 FC crest has also been trademarked.
The other new names are a little less clear. Cavalry FC could possibly be another option for Calgary, since it kind of fits in with the Stampede-related branding. I’m not sure what Port City is for — Halifax, Hamilton, and Victoria spring to mind. Moncton’s not quite coastal so I’m not sure it would be that.
Founders FC might work for a Charlottetown team, making reference to Confederation. No other cities that might fit that name seem obvious.
Of course, it’s important to point out that this does not at all mean that all six of these new names will be teams in the CPL come next spring. Usually a fledgling company like this one will register lots of trademarks in order to give itself options (remember how many iterations of “Knights” the Vegas NHL team registered?).
Still, though, we do now have a little more concrete information about where the league might be leaning in terms of branding and locations. For one, we can already tell they’re likely to stick with the “FC” tags on team names, but they appear to be avoiding the Reals and the Sportings of early MLS.