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Toronto FC takes a minimalist approach to 2019 membership packages

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What do you think of this year’s membership delivery?

UPDATE: After asking about the missing (now-silver) star, we were provided the following explanation.

“[The star] is featured on our jersey and on some of the merchandise line we’ll be selling this year. We chose to keep it off the scarf as we hunt for another gold one.”


After a playoff-less ending to 2018; a dramatic off-season; and a short, disappointing CCL run, Toronto FC has given fans, mainly members, something new to discuss — and be objectively underwhelmed over — prior to the actual start to the season: 2019 season ticket holder packages.

With previous versions typically calling for excitement and wonder, especially with regard to annual scarf designs and (of course) the star that would shine on the elements of 2018’s delivery, this year’s shipment, or lack thereof, has many fans even more frustrated — and TFC haven’t played an MLS home game yet.

On March 5th, members were notified that what was presumably certain contents of the packages hadn’t even been delivered into the country yet. Cue the jokes and rumours about requiring ticket reprints post-Seba/Vasquez.

Once FedEx notifications did start arriving, some were pleased to have received their packages almost right away while others noted their delivery dates often changing, even to dates long after the Home Opener.

To those still waiting, here is what you can expect. Spoiler Alert!

Within this red slide box, with shiny (albeit starless) crest), you immediately see your red 2019 membership (ticket) booklet, the 2019 member coupon book and a 1-page graphic, with an introduction to scarf symbolism, atop the actual scarf (also noticeably without a star).

Our 2019 membership scarf - Designed with you in mind. Together we raise them high. Together we let them know whose house this is. This season we show them the power of red. Place your hand here to prove it. All for One.

We’ll save the rest of the scarf design as a surprise.

Underneath, a card advertisement about renting premium suites and a 2019 Membership Guide.

Within the guide, members are given another textual speech, this one on the symbolism of red, a letter from General Manager Ali Curtis, a reminder of member benefits and BMO Field policies, a list of rituals (tickets, scarves, marches), contact information, Canadian Championship info and even a 2-pager of lyrics to our most long-standing chants (jump instructions included).

Oh, and the sole player to be graphically featured on a ticket? Danny Dichio.