After just two seasons in the Canadian Premier League, York9 FC have already rebranded.
Now known as “York United FC”, the club revealed their new look on Friday during a virtual launch on YouTube.
The club replaced the predominantly green and white colour scheme in favour of one that's green and blue.
The logo, above, features their famous nine stripes for the nine municipalities of York Region — the reason they were previously called York9 — under the letters YU, for York United.
It is in the shape of a shield, honouring the Queen’s York Rangers.
York United FC took inspiration from the crests of clubs around the world when designing their new look, but also looked took plenty of inspiration from the area around them too.
“You’ve got your ‘Real’s’ of this world, Monaco sits there as well,” said Angus McNab, President, CEO and General Manager of York United FC to reporters after the launch. “They’re two we certainly looked at.
“The crown [on the York United crest] fits in very naturally. We were getting inspired and looking at things from around the world, but you actually look at road signs throughout Ontario, you look at other elements that sit around the downtown core of Toronto like the Royal York hotel and other elements. There were a lot of things that are in our backyard.”
The club is the first in the Canadian Premier League to rebrand in the league's short history. A rebrand after two seasons is uncommon, but something the club felt was necessary.
“It became clear that we were limited by some things in the identity,” McNab added. “We’re about moving forward. One of the great things with this league, and clubs around the country, is we are all so passionate and driven to make this succeed.
“It’s a bold action to take, but it’s one we feel is the right one to drive us forward.”
There was also a geographical element to the name change. While York Region is made up of nine municipalities (Markham, Vaughan, Richmond Hill, Newmarket, Aurora, Georgina, Whitchurch-Stouffville, East Gwillimbury, and King), many fans are coming from elsewhere.
“The identity of the club was previously rooted very solidly in ‘York Region’,” said McNab. “But when we look at the data, about 52-53% of season seat members were actually within the GTA.”
“The ‘9’ was seen as exclusive to some.”
The York9 brand was originally revealed in 2018, featuring the aforementioned nine stripes and the same trillium from the new logo.
The club also revealed their “Nine Stripes Edition” kit, which will act as a second kit with a yet-to-be-revealed home kit. Like their previous two home kits, that kit will be white.
What do you think of the rebrand? Do you think it's an improvement on the original York9 designs? Let us know in the comments!